Petits Macarons by Lori
This package redesign was aimed at taking a 100% plastic package and redesigning it into an environment-friendly item. The original packaging was just not hitting the right target audience. Brianna to the rescue! I redesigned a whole new package while still using their original logo, and I must say, it is just fabulous!
I found that the target audience of a dessert like macarons are women aged 18-30 in the middle/upper class. They are living their best lives and are all about treating themselves. In a time where everybody is “Instagramming” pictures of their food, the packaging is very important. I know that when I go to the store, I always go for the more attractive package designs.
Keeping these women in mind, I chose to stay very feminine and use a light pastel pink alongside a more vibrant shade of pink, and white. Since these women are treating themselves, I decided to make the package look a little like a gift box.
The planet is something that I really care about. The new-and-improved packaging is made of recycled materials and because of the way I designed it, no glue is required to keep it in shape unlike most cardboard packaging. No more harmful plastic!
Feel free to treat yo’ self ladies!